Boyfriend will be holding a guerilla showcase to celebrate their first mini-album ‘Love Style‘.

Fans will get to see the group on Kangnam’s M Stage on June 17th at 6:30 PM KST.

Boyfriend’s agency, Starship Entertainment, revealed, “There’s a lot of pressure because there are expectations for the street guerilla performance, which is not an easy event for idols. Through this performance, they will show their appreciation to their fans, who have given them love and encouragement, and become closer to the public at large. We hope you will support us as much as we have prepared for this.”

In related news, Boyfriend has achieved 1st on Cyworld Music, 5th on Bugs, and 9th on Melon with their track “Love Style”.

Kim Shi Dae, the CEO of Starship Entertainment, recently expressed his high hopes for Boyfriend‘s Japanese advancement in an interview with Star News. Boyfriend kicked off their Japanese promotions with ‘First Date with Boyfriend in Japan‘ at their premium showcase in the Budokan back on April 30th. Considering that they’re rookies that haven’t even made a debut yet, the number of love calls they’ve received and the quality of the treatment they’re receiving are a bit surprising. The CEO stated. “Boyfriend was able to start their promotions to a great start because of the support they’ve been receiving from their Japanese label. The Japanese representatives have responded positively, saying that their promotions have left an impression on them similar to the debut of Japan’s famous idol group, Arashi.” Boyfriend will be promoting in both Korea and Japan for the time being before they release their Japanese album in August and start their Asia promotions in the second half of the year. The CEO’s tactic for international promotions include immersing his artists in the country’s culture, meeting fans frequently through different performances, and gaining experience in the country itself. He’s a firm believer in fitting his artists to the country’s specific tastes and not the other way around so he leaves business matters to the agency in charge. Source + Image: Star News via Naver